Louvre Hotels Responds to Animal Welfare Campaign: An Update on Progress
In an era when corporate social responsibility is more important than ever, Louvre Hotels has taken a much-needed step towards more sustainable tourism practices. Following a campaign led by the Open Wing Alliance and Animal Welfare League as the outreach leader for African groups, the hospitality giant has shown a willingness to adapt and improve its policies for better animal welfare in its supply chain.
The Campaign and Initial Success
The Open Wing Alliance, a coalition of animal protection organizations from around the globe, launched a campaign targeting Louvre Hotels, known for its brands like Golden Tulip, to enhance their animal welfare standards. The Animal Welfare League, serving as a strategy leader for the African contingent of this alliance, played a pivotal role in advocating for these changes. Louvre Hotels operates about 90 properties through several brands, including Golden Tulip,Tulip Inn, and Campanile, among others, in the following African countries: Algeria, Bahrain, Benin, Egypt, Comoros, Ethiopia, Kenya, Morocco, Nigeria, Uganda, Sierra Leone, South Sudan, Tanzania, Tunisia, Zambia.
An image of a crate of eggs from cage-free farm
As a result of these concerted efforts, Louvre Hotels reported that:
at the group level, as of July 2024, 66% of our global egg supply available to all our hotels comes from cage-free sources.
They have also achieved a 20% combined sourcing of cage-free eggs across Africa, Asia, the Middle East, and South America. This achievement is a testament to the power of collective action and persistent advocacy.
What to Expect Next
Louvre Hotels has promised to publish a detailed report with separate breakdowns for all regions by September 2024. We hope this report will provide a clearer picture of their progress and areas needing improvement in Africa. For more information on Louvre Hotels' commitments and updates on their progress, you can visit their CSR page.
Stay tuned for more updates as we strive to make animal welfare a global standard.
